After discussing with members of my group that who would we like our target audience to be and what genre we would like to pursue, we concluded that we wanted our opening sequence to be a psychological-thriller as this would be easy to construct and there are variety of codes and conventions that can be incorporated in our opening sequence. This decision was also made as this genre applies to everyone regardless of their gender or age for e.g. if our opening sequence was romance-comedy then it would only appeal to the female audience. Similarly, the reason why we did not pick the genre of action-thriller is because this would be difficult to construct and this also applies more to the male audience than it does with the female audience. As we did not want a disparity in our target audience, we wanted to appeal to everyone which the genre, psychological-thriller does.
In regards to our target audience, we wanted and believed the target audience of young adults and teenagers, with roughly around the age of 15 to 24, because we know their expectations and preferences as we are roughly around the same age. Also, with the research of psychological-thriller films, we found that they mostly have the age rating of '15' meaning they are aiming at young adults. As psychological-thriller tend to appeal to both females and males, we wouldn't need to alter the codes and conventions of the genre in our opening sequence as it appeals to both genders.
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